20 Hours of Reporting Cut to 0 With HeronAI
For more than 40 years, De Boulle has set the standard for craftsmanship, customer service, and luxury retail. As the business evolved, so did the volume and complexity of their data from NetSuite to Google Analytics, Mailchimp, Excel, and years of historical records.
De Boulle needed a unified view of their customers, vendors, and inventory to support smarter, faster strategic decisions. The team was doing the work. They were pulling the reports, validating numbers, and stitching together insights across tools. But it came at a cost.
As Director of Technology Michael Clevenger shared:
“Probably 20 hours a week just for building reports… for a report that might get looked at for five minutes.”
Then They Found the Platform That Finally Brought Everything Together
HeronAI brought all of De Boulle’s data into one coherent, trustworthy environment.
Instead of jumping between multiple dashboards or exporting sheets into Excel, the team now has a single place to see everything that matters, updated automatically, organized visually, and designed for clarity.
Historical data, ERP output, web activity, vendor performance, and customer behavior now live together in real time, without manual prep or cleanup.
What They Unlocked
Within days, the leadership team was accessing insights that had been previously been unreachable. HeronAI pulled all the data into one clean source of truth, freeing executives from the “gray work” of exporting, validating, and fixing broken Excel lookups. One dashboard revealed a pattern with enormous strategic value:
“One hundred and one people drive 75% of the revenue… we weren’t getting that before.”
- Michael Clevenger, Director of Technology
They could analyze vendor profitability with real depth, and understand product turn, inventory levels, and fashion trends in a way that had never been possible from static reports.
“Previously we would look at a vendor and we would just see the dollar amount and the number of units. We weren’t drilling down into how many of these tennis bracelets are between this weight… why diamonds are… everything’s different named. So, yeah, just more data that’s valid, presented in a way that’s easier… to digest.” - Michael Clevenger, Director of Technology.
They even uncovered customer-behavior patterns, like Rolex buyers rarely returning, that directly shaped relationship-building and sales strategy.
The impact went beyond insights; it changed the quality of executive decision-making. Instead of questioning whether numbers were correct, executives now trust what they see. UI clarity and color design make key issues stand out immediately, prompting better questions and more strategic conversations.
Decision making powered by clean connected data.
The Impact
HeronAI eliminated the 20 hours per week previously spent assembling reports that were difficult to interpret and easy to break.
“I’m not spending any time [on analytics]. So I love it.”
- Michael Clevenger, Director of Technology
Reporting is now instant. Data is clean. And the only maintenance required is a quarterly check — which, in their words, has been “perfect” every time. The executive team was able to see patterns immediately, understand why numbers move, and make decisions with confidence that simply wasn’t possible when everything lived in separate systems.
“Before they weren’t asking the right questions… they would say ‘Can I trust this number? Where did you get this information?’ That’s all gone by the wayside. …it’s so much cleaner just… you guys pulling the data, and it being transformed the way you need it to be automatically, and then just showing up on a dashboard.”
“Before they weren’t asking the right questions… they would say ‘Can I trust this number? Where did you get this information?’ That’s all gone by the wayside. …it’s so much cleaner just… you guys pulling the data, and it being transformed the way you need it to be automatically, and then just showing up on a dashboard.”
Operationally, the team no longer worries about Excel errors, broken formulas, or accidental deletions. Strategically, they now tie marketing efforts to in-store sales, identify high-value clients for personalized outreach, plan inventory with precision, and use HeronAI to steer how sales and leadership prioritize their time.
“The interface is easier to use. You log in. It’s easier than Power BI. It’s better than QuickSight.”
- Michael Clevenger, Director of Technology
Today, HeronAI has become part of their decision-making rhythm, a monthly partnership that continually surfaces new opportunities and elevates the way this 40-year luxury brand understands and grows its business.
Why HeronAI
De Boulle has always built its reputation on precision, craftsmanship, and an uncompromising standard of excellence. Their data was no different.
What began as a desire for cleaner reporting has evolved into something bigger: a new level of intelligence across the entire business. Executives trust the numbers. Decision-making is sharper. The patterns in their customers, inventory, vendors, and sales that once lived in scattered systems now live in one place, clear, confident, and actionable.
HeronAI gave a 40-year luxury brand the ability to see its business with the same precision it brings to every piece of jewelry, every client interaction, every detail that defines its legacy.
And like every great partnership, this is only the beginning. De Boulle continues to unlock new insights each month, using HeronAI not just as a reporting tool, but as a strategic companion, one that grows with them, supports their ambitions, and helps carry their heritage into the next generation of leadership and innovation.
Because when a business with this much history finally gets the clarity it deserves, the impact isn’t just operational. It’s transformative.
“I’m really looking forward to when we start getting even more data into the system — to see what insights we can get out of it.”
How De Boulle's team started seeing more meaningful data with HeronAI